As a Social Media Marketing agency, our mission has always been to change the world of marketing through social media. We’re built to deliver our clients the best in social media marketing. We spend our days in the social media trenches as a partner to in-house teams and other agencies. All the while generating measurable business results.
Social media ad buying is different than any other ad buying. As this quality content is demonstrably more cost-effective to promote than average content. Our dedicated media strategists and media buyers pair careful audience targeting with real-time optimization. The result? Ads that resonate with the community and exceed goals.
Pair this with our content creation teams to get the full impact of our Organic approach. Brands have seen reductions in CPE (cost per engagement) of 60% to 80% using this approach.
For many years search engine marketing was the standard for digital marketing efforts. But social media marketing has come to the fore. It is either converging with search engine marketing or supplanting it in some regards. Studies show that companies that do not succeed with social media optimization are neglecting social media marketing. It offers the benefits of strengthening a brand, lead generation, increased visibility in the online space. And also, better connections with a company’s audience.
Various types of social media are used to disseminate information, including social network websites. For example Facebook and Twitter, RSS feeds and news aggregators, blogs, and video websites, such as YouTube.
Social media marketing often directs the public from social websites to the company website, where more information can be provided. For example, a campaign to raise awareness of a new automobile may direct the visitor to a company webpage. It is providing information on where local dealerships are located and how to schedule a test drive.
Messages in social media marketing are tailored to specific groups of individuals. It allows social media managers to provide different offerings based on demographic and geographic profiles. For example, a soft drink maker may post a message about how cold a beverage is to Internet users in hot climates. Meanwhile at the same time telling users in cold climates that drinking the beverage will remind them of summer.