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1. Blogging provides an easy way to keep your customers and clients up-to-dateon what’s going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
2. A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but also, because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
3. Blogs can make money. Along with your product or service, blogs can generate income from other options, such as advertising and affiliate products
4. Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool.